Offer of a benefit in the Change Key Message. However with coaching and practice, it can become a timeless asset for a manager. As much as it sounds easy, I have often seen managers struggling to write down a key message. It should be a simple and short sentence with carefully chosen words that precisely conveys what you want to say. A change key message is the most important message that you would like to communicate to the audience that you are trying to change. Make it Consistent How: Use a "Message House" template to keep your messages alignedĬhange Key Message. And you would probably still need to hire a communication expert to support you. If you do not have a strong background in communication but you need to roll-out a change communication plan for your organisation, the following five basic best practices can be a good starting point. You cannot assume that a change manager will also be an expert in communication, anymore than that you can expect a communication manager to be an expert in change management. As such this important task is often delegated to the change manager or others who may not have the best experience or expertise in communication.ĥ Best Practices to Roll-out Change Communication. However, in real life, most communication departments are stretched and do not have the time nor the resources to support change programs. Ideally the internal or corporate communication departments in your organisation could be helping you to organise the change communication activities for you, starting with the development of the change key messages. This is important because if the people do not hear the reason for the change, they will also not feel the need for the change. However, the motivation to change has to be captured in a key message which will then have to be cascaded throughout the organisation in ways and means that touches the hearts and minds of the people. Communication is the Great Enabler of Change and it can accelerate and support all change programs end-to-end.
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